Published Paper Details:

This study was conducted to investigate the parental perception of content and the effect of television programs on children. Multistage random sampling was used to collect the data from parents. The study consisted of 110 parents with children aged between 8-12 years as a sample of the study. A self-constructed questionnaire has been used to study the parental perception of television programs. For the analyses, collected data were tabulated and converted into percentages. Results indicate that parents believed that television programs have both appropriate and inappropriate content which affects children. Parents felt that boys watch more violent and aggressive programs in comparison to girls. Data also reveals that television viewing increases knowledge, curiosity, creativity, eating disorders, vision problem, aggression, and anti-social behavior. On the other hand, television viewing is responsible for decreasing study time, and physical and social activities. Television viewing did not affect verbal ability, sexual activity, attention span, inclusion toward substance abuse, and buying behavior of children.