Published Paper Details:

This research study mainly focuses on A STUDY ON THE EFFECTIVE PROMOTIONAL STRATEGY INFLUENCING CUSTOMER FOR PRODUCTS OF BIG-BAZAAR AND D-MART. It is a one-stop supermarket chain that aims to offer customers a wide range of basic home and personal products. To understand customer preference and perceptions on BIG- BAZAAR and D-MART products and services. This study focuses on the enquiry of the magnitude of adoption for innovation marketing strategies by retailing giants viz.., BIG- BAZAAR and D-MART. The project was carried out as per the steps of Marketing Research. The well supportive objectives were set for the study. To meet the objectives primary research was undertaken. The data collection approach adopted was experimental research & survey research. The instrument used for the data collection was observation & questionnaire. The target respondents were the visitors of BIG BAZAAR & D-MART, with the sample size of 100 for the study. Tables & charts were used to translate responses into meaningful information to get the most out of the collected data. Based on those the inferences have been drawn with peer supportive data.