Published Paper Details:

Abstract In recent years, the phrase "social media influencers" has emerged and has been gaining popularity in the context of marketing products, services, and ideas to consumers along their journeys toward making decisions. As a crucial component of the marketing landscape in the modern day, influencer marketing has emerged as a topic that is now on the rise. The purpose of this study was to conduct a review of the characteristics of marketing and social media influencers that may be found in the existing literature. This paper begins with operational definitions that were extracted from a review of the relevant literature. This is followed by a review of the term "influencer marketing," some characteristics' of social media influencers, and platforms of social media that are generally used by social media influencers to make people more influential with their strategies. This research is being presented in a format that is a hybrid of a narrative review that is chronological and one that is thematic.