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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS MUTUAL FUNDS IN INDIA
Authors
Dr.P.Periasamy, Dr. N. Dinesh
Keywords
Mutual Funds, Risk, Returns, Equity funds, Debt funds, Hybrid funds and portfolio.
Abstract
In this study, an attempt is made to know the Performance and Preference of the Mutual funds products/services in India and analyzed it from the Marketing and Finance perspective. Hence, the analysis includes tools and techniques of promoting research to know the client preference and financial analysis to know the varied Mutual Funds Performance. The study from the survey found that the awareness of the Mutual funds has increase over a period of time. This can be additionally confirmed by the progress of the industry overall and emergence of range of schemes. The people that influence the investors in finance in mutual funds are agents, relatives and folks.
IJCRT's Publication Details
Unique Identification Number - IJCRT2207464
Paper ID - 223565
Page Number(s) - d492-d496
Pubished in - Volume 10 | Issue 7 | July 2022
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.31004
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.P.Periasamy, Dr. N. Dinesh, "A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS MUTUAL FUNDS IN INDIA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 7, pp.d492-d496, July 2022, Available at :http://www.ijcrt.org/papers/IJCRT2207464.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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