Published Paper Details:

Abstract This research looked at the impact of information and communication technology (ICT) on the performance of the Coca-Cola industry in Enugu as well as the role that organizational counseling might play in ensuring adequate growth in this period of global ICT revolution. A total of 260 employees from the Enugu Coca-Cola Industry participated in the survey. The study was conducted using a descriptive survey research approach. Respondents were drawn from the various units of the industry using purposeful random sampling. Pearson's moment correlation coefficient and simple linear regression statistical methods were used to evaluate three hypotheses. The study discovered that the availability of ICT infrastructure influenced Coca-Cola Industry Performance in Enugu positively, whereas inadequate ICT usage abilities and competencies of personnel influenced Coca-Cola Industry Performance in Enugu adversely. In addition, the Coca-Cola industry in Enugu's performance was significantly impacted by corporate customers' poor use of ICT. Based on the findings, this study suggests that organizations deploy appropriate ICT and use it effectively to gain a worldwide competitive edge, as effective ICT use has a significant impact on organizational performance. The study also suggested that the Coca-Cola industry in Enugu, Nigeria, form strategic alliances with other international industries in the areas of staff abilities and competencies in effective ICT use in order to gain new and practical knowledge on upgrading their technology, new programs, and new methods of production and delivery, as well as make effective use of organizational counseling and be open to embracing new emerging technological industrial innovations to increase their market share.