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  Published Paper Details:

  Paper Title

COVID- 19 PANDEMIC- THE EMERGING TREND OF BANKING DIGITALIZATION IN INDIA

  Authors

  Prerna Devi Khandelwal,  Monika Dave

  Keywords

Covid-19 Pandemic, Banking Digitalization, Banking products and services, Customer Behaviour, Internet and Mobile Banking

  Abstract


Abstract- In recent years, the Indian banking sector has successfully integrated IT-enabled approaches for its operations. With the emerging information technology, Banks may keep their significant customer base by providing higher-quality services, and customers can enjoy more convenient banking operations. The Covid-19 pandemic has posed a serious threat to India's financial system. Previously, customers had to visit bank locations to obtain services. However, banks have seen a greater digital or internet banking trend throughout the pandemic. The banking sector have faced severe difficulties in handling new behavior and meeting customer demands and accessible services, and adapting business services to social changes related to the pandemic situation. This study emphasizes the importance of financial services during pandemics, as well as the rise of electronic banking. This study examines the impact of the Covid-19 pandemic on user behavior of financial products and services, as well as the rise of digital and internet banking. In addition, we looked at total digital payments and settlements in banking transactions over three years, from 2018 to 2021. The findings of the study reveal that the impact of the Covid-19 pandemic on consumers' lifestyles has a direct and beneficial impact on the expansion of internet and mobile banking services. The Covid-19 pandemic resulted in the development of technologically advanced financial products and services. The banking industry also witnesses a rise in all digital banking transactions as well.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2206007

  Paper ID - 220931

  Page Number(s) - i536-i546

  Pubished in - Volume 10 | Issue 5 | May 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Prerna Devi Khandelwal,  Monika Dave,   "COVID- 19 PANDEMIC- THE EMERGING TREND OF BANKING DIGITALIZATION IN INDIA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 5, pp.i536-i546, May 2022, Available at :http://www.ijcrt.org/papers/IJCRT2206007.pdf

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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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