Published Paper Details:

The focus of this study is on the women consumers who purchases land in Coimbatore city. In recent times women prefer to buy land than gold, etc. And real estate industry is also the one of the employment generation sectors in India. This pandemic has also a huge influence in the thought of safe investment in the minds of people, especially women. This study focuses on which age group of people is interested in investing in lands, why do they prefer land than any other property, whether women face any problems while purchasing the land and the important factors which influences the women consumers in choosing the land. By using percentage analysis and chi square analysis this project has been done. The findings of the study are there is no relationship between educational qualification and investment style of customers, people of every age group have developed their interest towards fitness. Majority of people belong to an income category below Rs. 20,000 and there is relationship between income and how do consumers prefer to buy the land. Majority of the respondents are homemakers and also only completed schooling. In conclusion most of the people does not have awareness about the real estate sector and it is the duty of the government to create awareness about this sector