Published Paper Details:

Mobile online shopping applications are an essential use for many people who want to buy products from their location. The technology developed paves the way for these mobile online shopping applications, making it easier and faster to do business. Product promotion plays an important role in online mobile applications. Presenting products in digital format is very important for online sellers. The idea of an online seller is to attract online buyers and get them to buy a product. Online shoppers are fascinated by the image of the product displayed in the mobile application. Many online mobile applications do not publish the actual image of the product, but promote 3D rendered images that resemble the actual product. Many online shoppers look at these images to buy an item and understand when they will actually receive it. These 3D images create the best possible reality for a real product. In this study, we analyse actual product images and 3D design images, analyse how customers realize these images after purchasing the product, and compare them with the 3D design images displayed in mobile shopping applications. This research is done using a qualitative method and content analysis tools are used for data analysis. The data is analysed by the top 4 trending mobile shopping apps, and the products are analysed by each mobile app along with the ratings of the customers who purchased the product. The data will analysed from top four trending shopping mobile applications and one product will be analysed from each mobile application with the review of costumers who has purchased the product. The comparison of real product image and 3D designed image shown in the shopping mobile application will be analysed and differences will be shown through images.