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The goal of this study is to determine the impact of digital marketing on FMCG product purchasing behaviour in Greater Noida. There are several studies revealing causes to use social media and to assist firms in gaining a competitive advantage in the move; however, few plan to think from the perspective of consumers. Over the last few years, social media has revolutionized the way businesses do business using computers online, and as a result, social media marketing has earned its own identity in the business world. There are numerous online social networking platforms that influence customer behaviour. Like Google+, LinkedIn, and YouTube, for example. Nowadays, practically all ages of consumers use social media, including college students, working-class individuals, and even the elderly. In today's world, social media has evolved into a powerful tool that consumers can utilize to make purchasing decisions. Consumers' lives have been altered by technological advancements. In general, customers have unique feelings that differ from what marketers believe. For example, what "brand interaction" via social media looks like to shoppers may differ from what marketers believe. Digital technology has become a vital element of society's daily lives, both professionally and personally. In India, consumer demand for FMCG products has risen as a result of digitization. In the virtual world, digital technology has provided an interactive source of platform where people may buy things and services. In a customer-oriented market environment, consumer purchase patterns are evolving at a faster rate. The rise of digital marketing trends is having a significant impact on consumer purchasing behaviour.