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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
FOMO ( Fear of Missing Out) – A New Strategy in Marketing Influencing Consumer Purchase Decision – Review Based Paper
Authors
Dr Poonam Kakkad, Dr Kuldeep Sharma, Dr Ajay Bhamare
Keywords
social media, fear of missing out and consumer purchase decision
Abstract
The current paper contributes to the theoretical understanding as well as examination of FOMO in marketing and consumption field. The main aim of the study is to investigate the effects of FOMO tendencies on consumer consumption. This study will help firms to establish long-term and sustainable marketing plans through developed debates and discussions on FOMO being a factor influencing consumer purchase decisions.
IJCRT's Publication Details
Unique Identification Number - IJCRT2205595
Paper ID - 220253
Page Number(s) - f145-f154
Pubished in - Volume 10 | Issue 5 | May 2022
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.30304
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr Poonam Kakkad, Dr Kuldeep Sharma, Dr Ajay Bhamare, "FOMO ( Fear of Missing Out) – A New Strategy in Marketing Influencing Consumer Purchase Decision – Review Based Paper", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 5, pp.f145-f154, May 2022, Available at :http://www.ijcrt.org/papers/IJCRT2205595.pdf
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Volume 12 | Issue 7
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July 2024
Volume 12 | Issue 7
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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