Published Paper Details:

Everyone in society knows something about gold, some more than others. People with a strong urge to purchase gold and gold jewellery. We learn a lot more about the gold sector in this study and poll. The gold market in Coimbatore has grown to both urban and rural areas. People in both urban and rural areas have a strong desire to purchase gold and jewellery, but they do not do it in the same quantities, in the same quality, at the same time, at the same outlet, or with the same designs. True, and everyone knows that, but in this study, we examine that factor in an acceptable manner and from various perspectives. This research reveals which elements distinguish rural and urban areas, including economic, cultural, and social issues. These studies also show that this sector will continue to grow in both urban and rural areas. This research compares urban and rural customers, as well as the entire gold urban and rural market. This study is beneficial to both the organised and unorganised sectors. It also benefits customers by educating them on how to improve their businesses by providing the best possible service to their customers.