Published Paper Details:

Electronic Commerce has the potential to transform the way business is conducted throughout the world. It can eliminate traditional constraints such as time, distance and location, enabling companies to launch themselves instantaneously into a global marketplace. This new business medium offers many benefits to both consumers and industry alike, such as cost reduction, convenience, improved services and relationship building. The attitudes of both consumers and businesses towards e-commerce must be altered if the potential benefits are to be realized. Many websites merely act as advertising and marketing mediums. Few organizations and in particular small firms are launching fully interactive sites due to the high degree of risk involved. Trust, security, consumer protection and confidentiality are elements of an e-business transaction that must be guaranteed if e-commerce is to feature significantly in the future business environment.