Published Paper Details:

In a globalized environment, exports forms an important factor contributing to economic growth. For a developing country like India, agriculture and allied product exports constitute an important source of foreign exchange earnings. Hence, with stiff competition being faced from the similar developing countries in the export of agricultural product exports, identifying the product, provision of product innovation and adoption of proper marketing strategies in the international market may go a long way in helping the country to catch higher exports of such agriculture or allied products. Among such product that have immense scope of exports, floriculture is an important allied product of agriculture. India is one of the major exporters of floriculture. However, the country faces stiff competition from the neighboring countries in the exports of this product. The present paper attempts to understand the major countries of imports of floriculture from India and provides suggestions to improve the exports of floriculture from India.