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In today's business world, exceeding client expectations is a top responsibility for every company. Satisfied customers tend to stick around for a long time. Through their marketing mix, companies make promises or raise expectations in customers. Consumers will be more likely to stick with a product or brand if they believe their expectations have been met, as this will lead to repeat purchases. We gained insight into customer purchasing habits and their influence on the local market through the study's results. Customers' views of the marketing mix determinants of price, sellers, and site were found to have a substantial impact on the frequency with which they purchased a product. In India, the demand for organic products has increased significantly. A healthy body and mind are critical to our well-being. Chemical fertilisers and pesticides are not used in the production of organic products, which are cultivated in a manner that is both environmentally friendly and socially responsible. In recent years, demand for organic products has grown rapidly over the world. An effective marketer will "construct" the marketing mix elements around his or her defined target market based on the marketing mix's many components.