Published Paper Details:

This is the Contemporary theorisation of empirical approaches to the relationship between media and society. In doing so it seeks to deglamorise the media and demonstrate how rapid technological advance are transforming everyday. Communication and individual and collective orientation and responses to media institution, text and events, highlighting the sociological implications of media. In this subject mass media production and reception alongside empirical approaches to understanding the relationship between media and society. The motivation, norms and practices defining media industries, their audiences and the mutual influence that develops from the interaction between these two forces. Media audiences play a pivotal if rapidly changing role in the emerging mediatized configurations of everyday communication. This role will be explored in the context of the historical development of media power, as well as within the context of contemporary examples and trends in media influence. Media sociology provides insights in to the benefits of employing interdiciplinary approaches and methods through drawing upon, in addition to sociology, the fields of media, cultural and communication Studies and psychology. In the first term, the focus is on key theoretical arguments about the nature and impact of mass media, including critical theory political economy and empirical perspectives. The second term will be concerned with media as a form of social knowledge specifically public knowledge, starting with the printing press-mainly focusing on journalism but also moving to a more general discussion of bublic opinion, public relations, social media like Facebook, YouTube, whatsApp, twitter and the internet.