Published Paper Details:

Abstract The mutual fund industry has witnessed drastic growth in the past times. An increase within the number of schemes with increased rallying of finances in the past few years give benefits to the Significance of Indian mutual funds assiduity. To satisfy the prospects of numerous retail investors, mutual funds are needed to serve as successful institutional investors. correct assessment of varied fund interpretation and their comparison with other funds helps retail investors for creating investment opinions. This paper compares the performance of equity mutual fund schemes of SBI with the equity mutual fund schemes of ICICI and with the equity mutual funds schemes of Nippon India. It compares the performance based on compound annual growth rate and for the assessment of risk Beta and the standard deviation is used to compare the mutual fund schemes of selected Assets management companies. From the analysis, it is found that one has to invest in the mutual fund for higher returns but to avoid risk, one invests in non-financial assets also.