Published Paper Details:

As health facilities and living standards have improved, the average life expectancy has increased dramatically, leading to a sharp increase in the number of elderly people. Savings play a vital role in the life of every senior because the future is unpredictable. Saving is therefore essential to meet future needs. This is only possible if they invest their money in land, gold and securities or keep the money in the form of deposits in banks. The aim of this paper is to study the factors that influence the investment behavior of retirees towards various investment avenues and also to identify the association between annual income and investment percentage. The study is based on primary data and collected from 120 respondents residing in Bangalore. For analyzing the data Chi-square and Correlation are the tools used. It is clear that retired employees are preferring Government/Public sector for investment which gives a slow or smooth and permanent return on investment with low risk. Employees with higher years of service are older in age and they are less aware of latest investment avenues and hesitate to take risky investment, they have to be properly educated about various latest investment avenues available.