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This study investigates how corporate social responsibility (CSR) programmes and ethical marketing strategies affect consumers' attitudes. The goal is to comprehend how these elements influence consumer attitudes, behaviours, and brand assessments. The importance of this research rests in its ability to offer insightful advice to businesses looking to develop consumer-friendly, sustainable, and socially responsible brands. The study uses a thorough literature review methodology to examine the body of knowledge already available on CSR programmes, sustainable marketing practices, and consumer attitudes. The analysis shows that CSR and sustainable marketing initiatives have a beneficial effect on consumer views, which raises brand loyalty and encourages favourable purchase intentions. Consumers also like businesses that share their own values and show a sincere dedication to social and environmental problems. The findings emphasise the management implications for businesses, highlighting the necessity of integrating sustainable marketing strategies and effectively engaging consumers in CSR activities. To stay relevant in a competitive market, businesses should work to understand customer expectations, encourage customer participation, and continually modify their strategy. Although the study offers insightful information, it is constrained by factors like sample representativeness and inherent biases in the examined literature. Future research should look at how CSR and sustainable marketing affect consumer behaviour over the long term, as well as how social media and digital platforms affect how consumers perceive products. In general, this study advances knowledge of the relationship between CSR, sustainable marketing, and customer perceptions. Companies can foster favourable consumer attitudes, improve brand reputation, and promote sustainable business success by adopting sustainable practices and effectively communicating CSR activities.