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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING DECISION
Authors
Mrs. Layyina PP
Keywords
Social Media, Buying decision, Buying behavior
Abstract
Now a days social media is important in our every day-to-day life. Everyone is busy too much and they need to quick purchase decision without much wasting of time. Nowadays online Marketing getting super response as trust of customers has almost increased. So many people are post their products photos on social media. The studies show WhatsApp, twitter, Facebook and Instagram are changing the behavior of Consumers. The main objective of the study is to understand the effect of social sites on consumer buying behavior and also to know the impact of social media on consumer buying decision. Results show that social media usage influence consumer buying behavior and buying decision.
IJCRT's Publication Details
Unique Identification Number - IJCRT2203496
Paper ID - 217377
Page Number(s) - e355-e366
Pubished in - Volume 10 | Issue 3 | March 2022
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Mrs. Layyina PP, "THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING DECISION", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 3, pp.e355-e366, March 2022, Available at :http://www.ijcrt.org/papers/IJCRT2203496.pdf
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Call For Paper July 2024
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July 2024
Volume 12 | Issue 7
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
July 2024
Volume 12 | Issue 7
Last Date :
31-Jul-2024
Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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