Published Paper Details:

Tourism over the years has grown to be the largest and fastest growing industry not only in India but also in the world. Tourism has great importance in the economy and cultural development of India at present scenario. It promotes not only the employment among the youth but also the national integration. It makes awareness among the communities about the beauty and rich cultural heritage of the country. It promotes inter-regional relationship. Even in Andhra Pradesh tourism plays a vital role in the economic activities by promoting employment and cultural development. The main aim of this paper is to study the role of technology in promoting tourism in India. For this purpose the researcher selected Krishna and Guntur districts of Andhra Pradesh for data collection from the Travel Agents. Thus, a stratified random sampling method has been followed through which the sample size of Travel Agents is limited to 200 (100 from each district) and respondents are selected by random sampling method. Based on the study purpose, a research tool (questionnaire) is designed to collect data from the respondents. According to the data, it reveals that a rapid increase in travel agencies threatens morale values; therefore, the government has taken an initiative on all travel agencies and must pass strict guidelines on professional ethics and moral values, it is observed dissatisfaction from the Travel Agents regarding transparency of technology in the availability of accommodation and travel costs in tourism. It is suggested that there should be proper reliability in providing information about accommodation and travel cost in tourism through technology.