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  Published Paper Details:

  Paper Title

CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT MODE IN INDIA

  Authors

  Pankaj zala,  Jayprakash lamboria,  Jaydeep santoki

  Keywords

Disruption, as the saying goes, generates opportunity, and Prime Minister Narendra Modi's declaration of demonetization on November 8th, 2016, was one such disruption. For digital businesses, there was a big chance to flourish. Digital wallet firms and payment in India both seized the opportunity, Hands-on approach to gaining market share Demonetization has provided a novel opportunity.

  Abstract


India's digital payment system is a promising success storey in the making thanks to recent policy initiatives and technological advancements. The statistics, on the other hand, shows that cash use is growing. While data collected at the nation level may give us an idea of individuals' preferences in general, we're using a new online survey dataset to figure out how things like Consumers' payment habits are influenced by their "perception" and "trust" in digital payments, as well as their own experience with online scams. While demographics such as age, gender, and wealth play a role in this decision, we find strong arguments for the other side. Any evidence to suggest that a person's impression of digital payment systems influences their use and Her confidence in the whole payment mechanism and banking system. We discover that the extent to which one's prior experiences influence one's current behaviour varies.It depends on the objective of the transaction whether or not the use of digital payments is deterred by online fraud.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2203195

  Paper ID - 216813

  Page Number(s) - b689-b707

  Pubished in - Volume 10 | Issue 3 | March 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Pankaj zala,  Jayprakash lamboria,  Jaydeep santoki,   "CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT MODE IN INDIA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 3, pp.b689-b707, March 2022, Available at :http://www.ijcrt.org/papers/IJCRT2203195.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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