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  Published Paper Details:

  Paper Title

IMPACT OF COVID 19 ON INDIAN TOURISM INDUSTRY - ROLE OF DIGITAL IN RECLAIMING THE LOST CHARM

  Authors

  Lakshmi Kantham Ganti

  Keywords

Travel, Tourism, Digital communication, COVID-19, Pandemic, Safe Tourism

  Abstract


This article discusses on the impact of COVID-19 on tourism industry with special reference to Indian tourism and how digital communication can play an important role to help the revival of tourism. Study is from secondary literature through various sources on the devastation of tourism and to derive role of digital communication in retrieving its lost glamour. Impact of COVID-19 on the global economy is gargantuan. One of the most effected sectors is tourism and its allied sectors travel and hospitality. As tourism is one of the emerging industries and significant contributor to world economy, there is every need for a quick comeback to its stature on dilution of the pandemic. In the process of recapture its charm, the communication especially digital plays a pivotal role in instilling confidence in the tourist for a safe and secured tourism activity.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2203095

  Paper ID - 216675

  Page Number(s) - a726-a733

  Pubished in - Volume 10 | Issue 3 | March 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Lakshmi Kantham Ganti,   "IMPACT OF COVID 19 ON INDIAN TOURISM INDUSTRY - ROLE OF DIGITAL IN RECLAIMING THE LOST CHARM", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 3, pp.a726-a733, March 2022, Available at :http://www.ijcrt.org/papers/IJCRT2203095.pdf

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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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