Published Paper Details:

Stock market is one of the most lucrative investment avenues in India. People invest in the stock market because it has the potential to generate handsome returns in a small span of time. Investors trade in the stock market either through the primary market or through the secondary market. In an Initial Public Offering (IPO) to raise money, the offer is usually geared towards institutional investors. They have always been the dominant force, many a times even getting to dictate the terms and conditions on their sheer clout. But, with a huge influx of retail investors, things seem to be changing now. Retail investors are becoming a force that no one can ignore now. In fact, their clout has risen so much that merchant bankers are focusing more on them in this fund raising exercise. Retail demand for recent IPOs has been on a rise. This paper makes an attempt to investigate the factors contributing to the increased interest of retail investors in initial public offerings.