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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
A STUDY ON IMPACT OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO OTC PRODUCTS IN KATNI CITY
Authors
Dr. Supriya Singh
Keywords
OTC products, Brand image, Pharmaceutical, Drugs, Brand influence.
Abstract
The consumer's perception of a brand is based on their engagement and experience with it. It's a set of beliefs about a particular brand. The brand image of a product influences the consumer's decision to buy it and plays a vital role in the consumer's decision-making process. People's trust, experience, effects, side effects, consumption technique, and availability all play a role in determining the brand image. The impact of brand image of OTC products on customer purchase behaviour in Katni city will be investigated in this study. The goal of this research is to assist the manufacturer in determining their marketing strategy and understanding the city's market culture.
IJCRT's Publication Details
Unique Identification Number - IJCRT2202185
Paper ID - 215834
Page Number(s) - b512-b519
Pubished in - Volume 10 | Issue 2 | February 2022
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Supriya Singh, "A STUDY ON IMPACT OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO OTC PRODUCTS IN KATNI CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 2, pp.b512-b519, February 2022, Available at :http://www.ijcrt.org/papers/IJCRT2202185.pdf
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Volume 12 | Issue 7
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Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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