Published Paper Details:

In recent times, social media has come to emerge as being an important tool of mass media that is used for disseminating vital information about community development work Using social media, community developers are usually able to gather all the resources and the tools that they need to make their projects a success, while informing plenty of people along the way about the work that is being undertaken The wide outreach that is connected to the use of social media platforms has made it an important mass media tool that is being used by community development practitioners today, in various parts of the world. This research paper investigates the impact that mass media has on community development work, or rather, the role that is played by mass media, in community development, with the research undertaken being primary as well as qualitative in its nature. The current research topic has made use of the descriptive design in order, to embark upon a rigorous study and analysis of the role of media in community development.