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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
Analysing The Content Marketing Strategies Used By Skincare Brands For Audience Engagement
Authors
Shanza Khan
Keywords
Addressing consumer concerns, Differentiate brand identity, Engaging and Retaining, Driving sales and conversionconsumers,
Abstract
In the dynamic landscape of marketing, the emergence of content marketing has revolutionized how brands engage with their audiences. Content marketing, with its emphasis on creating and distributing valuable, relevant, and consistent content, has become an integral part of brand communication strategies across various industries. In the realm of skincare, where consumer preferences, trends, and demands are constantly evolving, content marketing serves as a powerful tool for brands to connect with their target audience in meaningful ways. This introduction sets the stage for an in-depth exploration of the content marketing strategies utilized by skincare brands operating in India and their effectiveness in fostering audience engagement.
IJCRT's Publication Details
Unique Identification Number - IJCRT21X0250
Paper ID - 261924
Page Number(s) - n640-n688
Pubished in - Volume 12 | Issue 5 | May 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Shanza Khan, "Analysing The Content Marketing Strategies Used By Skincare Brands For Audience Engagement", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 5, pp.n640-n688, May 2024, Available at :http://www.ijcrt.org/papers/IJCRT21X0250.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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