Published Paper Details:

In the current scenario with rapidly changing situations of technology, Artificial Intelligence has established itself in the world. When the world AI is heard by the general audience the first thing that comes in mind is Siri and Alex or multi-Billion-dollar project like Tesla, all these projects have gazed and engaged the audience with the fascinating world of AI. But facts to be noticed that AI is not only Siri or tesla but it goes way beyond this, it is software which is capability of replacing a human doing its jobs. This powerful analytical software is used on daily basis, to do daily works within a blink of an eye. And with rapidly evolving digital landscape, with connectivity between Digital marketing and Artificial Intelligence (AI) is giving a new shape to the business to connect to masses. As more and more evolving the technologies are provided to a marketer the more the usage and benefits is provided to the consumers. Not only digital marketers but content marketers, social media marketers to SEO Specialists are including a way to use AI in their day to day working, they ditched the old strategies and working and now they had adapted to technological advancements with AI. One of the most evident shifts is using of AI tools like ChatGPT, Jasper, GrammerlyGo etc, marketers have learned to emerged some the data generated by these tools. Not only this with recent upgrades these tools also help in facts checking and data analysing. This paper will deal how with new and constantly evolving AI technology is emerging into the world of digital marketing. It also makes a point in how marketers are constantly using AI tools into their works and findings. Not only this but this paper will also put-up light on the changes that is taking place in the software and its effect on the digital marketing as a whole.