Published Paper Details:

The survey sought to comprehend how Indian investors felt about mutual funds. 500 respondents who had invested in mutual funds participated in a survey as part of the research's quantitative methodology. Data were gathered using an online survey, and descriptive statistics and chi-square were used to analyze them. The findings demonstrated that investors in India had a favorable opinion of mutual funds. Most investors thought that investing in mutual funds was a secure option with decent returns. The survey also discovered that investors' opinions of mutual funds were more favorable when they had greater incomes and more investing expertise. According to the study's findings, mutual funds are becoming more and more popular among Indian investors because of their ease, competent management, and benefits including diversification. The study's conclusions can help mutual fund managers create marketing plans that specifically target customers with various income levels and financial backgrounds.