Published Paper Details:

This study investigates consumer perceptions and buying behavior towards quality features in home appliances, specifically focusing on energy efficiency & smart technology, design and aesthetics, sustainability and eco-friendliness, and after-sales services. The research aims to assess the significance consumers place on these features and their impact on purchasing decisions. A sample of 151 respondents from diverse demographic backgrounds participated in a survey, providing insights into their preferences and priorities when selecting home appliances. Hypotheses were formulated and tested, including consumer emphasis on energy efficiency & smart technology, design and aesthetics, sustainability and eco-friendliness, and after-sales services. The study also discusses limitations such as sample size and timeframe, suggesting caution in generalizing results. These findings have implications for industry stakeholders, guiding product development, marketing strategies, and customer satisfaction initiatives in the home appliance market. Further research is recommended to explore a broader range of factors influencing consumer behavior and preferences in this dynamic industry.