Published Paper Details:

Communication is an integral part of any organization or institution. In Public Administration, it serves as a tool to convey transparency in the activities, programs, and projects of the government for accountability purposes. With the emergence of digital technology, information became easily accessible to the public in a fast-paced environment. Philippine Information Agency, the official development communication arm of the government, is mandated to disseminate information about government programs, projects, and services to the Filipino public, with the final goal of improving their quality of life, thus empowering them to participate in the country's democratic processes. This study evaluated the satisfaction of 126 Local Government Units Employees in the province of Tarlac using the SERVQUAL Model on the services provided by the Philippine Information Agency, particularly on the services they have availed such as Awareness-raising Activity for a Specific Advocacy/Program/Project, Media Relations, Radio/TV/Online Program and Radio/TV/Online Guesting, Events Management, and Technical Assistance to a Specific Program/Project, and identified the problems clients encountered in availing the services of Philippine Information Agency and recommendations for Philippine Information Agency. Findings revealed that Local Government Units in the province of Tarlac are relatively satisfied with the services provided by the Philippine Information Agency. The lack of necessary equipment, is one of the problems encountered by the client which affects their satisfaction towards Philippine Information Agency. This issue on the other hand can be recommendation for Philippine Information Agency to upgrade its equipment such as cameras, laptops, video and audio recorders to produce quality information materials.