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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
Exploring Consumer Behaviors and Trends in the Philippine Book Retailing Industry
Authors
Joliveth G. Solarte, Angelo Joy S. Mijares, Marie Antoinette L Rosete
Keywords
Philippine Book Retailing Industry, Consumer Behavior, Bookstores, Book Retailers, Online Book Services, Reader Preferences, Social Media Influence
Abstract
This study aims to explore the dynamics of the Philippine book retailing industry by examining consumer behavior and identifying promising growth areas, along with strategies for improvement. Questionnaires were distributed to respondents living in the country, and the total sample consists of 213 participants. Percentage analysis, frequency count and ranking method were used to analyze the collected data to test hypotheses. The results revealed that consumer demand, market structure, and industry competition affect the profitability of the book retailing industry in the Philippines. Online book services, particularly for English-language books and specific genres, are preferred. National Bookstore leads in brand loyalty, with social media influencing choices. The willingness to pay more for specific book types suggests prospects for specialized offerings. Content, competitive pricing, and authorship significantly shape purchase decisions.
IJCRT's Publication Details
Unique Identification Number - IJCRT21X0145
Paper ID - 247706
Page Number(s) - i676-i707
Pubished in - Volume 11 | Issue 12 | December 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Joliveth G. Solarte, Angelo Joy S. Mijares, Marie Antoinette L Rosete, "Exploring Consumer Behaviors and Trends in the Philippine Book Retailing Industry", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 12, pp.i676-i707, December 2023, Available at :http://www.ijcrt.org/papers/IJCRT21X0145.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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