Published Paper Details:

ABSTRACT: This study examines the role of mass media in the success of the Biogas Programme in Karnataka, which focuses on sustainable energy adoption and rural development. The paper explores how various forms of media, such as television, radio, newspapers, and online platforms, have contributed to promoting and educating people about biogas technology. By sharing knowledge, raising awareness, and educating rural communities, mass media have encouraged participation and adoption. The research combines qualitative media content analysis and quantitative surveys of Biogas Programme beneficiaries, revealing that mass media have positively influenced perceptions and attitudes towards biogas, leading to increased acceptance and implementation. Challenges, such as language barriers and access limitations, are also identified. The study's implications extend globally to other sustainable development initiatives, highlighting the vital role of mass media in their success. Ultimately, the Biogas Programme's achievement is linked to effective communication through mass media, emphasizing collaboration between governments, media, and local communities for successful sustainable development.