Published Paper Details:

Online marketing refers to the use of internet-based tools by a company to promote and sell its products and services to the prospective customers. The online marketing is characterized by continuous evolution in the tools and techniques of providing improvised and novel shopping experience to the customers. In the race of getting maximum number of customers marketers are continuously engaged in innovations to better market themselves. Businesses encash the novelty seeking tendency of the customers. Customers like to experience something new and therefore sellers are also always in search of some ultra-modern experience that they can cater to the customers. This paper studies about the recent advancements in online marketing techniques and how sellers are being benefitted by adopting these state-of-the-art techniques in their online marketing campaigns. The study also takes into account the hindrances faced by the marketer as well as the customers and how the marketers can overcome these hindrances of online marketing. The study reveals that both consumer as well as the seller are enthusiastic towards the adoption of innovative online marketing tools.