Published Paper Details:

This study expresses the state of minds of customer on Digital marketing. This marketing is focused on creating, publishing, and distributing content of audience through online. It is often used by businesses to attract the attention of target customers and generate lead, expand their customer base. Based on the above steps they attain to increase online sales, increase brand awareness of their particular product, and engage an online community of users. For those above achievements Digital marketing attracts new customersby creating and sharing valuable free content through online. It helps companies to create sustainable brand loyalty, provides valuable information to consumers, and creates awillingness to purchase products from the company in the future. Digital marketing starts with identifying the customer's needs. After that the information canbe presented in a variety of formats, including news, video, white papers, e-books, info graphics, email newsletters, case studies, podcasts, how-to guides, questionand answer articles, photos, blogs, etc. Digital marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy. Though it has many years of history yet it is unknown to lot of people, reason is people are not used to this, but after this Covid it has taken more important place. Still more awareness to be developed in the minds of people.