Published Paper Details:

Digital marketing and social media marketing are two different types of marketing. Influencers are a good example of how advertising on social media is done in a very subtle, almost subliminal manner. This form of marketing has a long-term effect on the general populace. If done well, it is interactive, engaging, and creates a bond with the customer rather than simply appealing to their reasoning side. Gorakhpur has one of India's greatest youth populations, thanks to its second-highest density of institutions, as well as its status as an IT centre and other factors. The lifestyle and electronic sectors have a significant impact on this generation's purchasing habits. Lifestyle is the latest trend and is good at creating images with the help of influencers for food, fitness, organic, products, and so on. Electronics appeal to the tech-savvy youth, and practically all influencers promote them on numerous channels. With the use of primary and secondary data, this research article seeks to connect all of these aspects. The goal is to investigate the relationship between the average consumer's faith in influencers and the ensuing consumer behaviour of Gorakhpur's youth aged 15 to 25. A systematic questionnaire will be used to obtain primary data. The observations will be investigated and given as findings.