Published Paper Details:

Tourism promoters believe that the Hornbill Festival in Nagaland allows tourists to have an insight into the different tribes of Nagaland, fostering an understanding of the rich cultural heritage of the state, its resourceful architecture and its ethnic cuisine and promotes economic activities. Understanding tourist satisfaction allows the managers and service providers to provide amenities and services that will match with the expectations of the tourist and ensure the satisfaction level with the experience they have perceived. The study attempted to analyze the effect of socio-demographic characters of the tourist on the level of satisfaction of tourist visiting the Hornbill Festival of Nagaland using ANOVA tool. A set of questionnaire was constructed consisting of the socio-demographic profiles of tourists and their overall satisfaction of Hornbill Festival Tourism. To determine the overall level of satisfaction, a 5-point Likert scale was employed. Using convenience-sampling technique, 200 sample respondents were taken into account. The study found that there is a significant relation between the different levels of education, employment and income status of the tourist and the level of satisfaction with Hornbill Festival experience.