Published Paper Details:

India is an agricultural country. The earnings of many of our people are not enough for their livelihood. So they are unable to make investments in savings. They give priority to their food, medical attention and education. They think of savings for the future. The main aim of the most of the investors is to gain tax relief. So many people lack knowledge of the necessity of insurance. The present study analyzes the attitudes of policyholders towards services of Life Insurance Corporation in Tirupur City, the data were collected and analysed as per the requirement of the study. The primary data were collected from the respondents through well designed questionnaire. The study has adopted convenient sampling method for selecting 150 respondents. The results revealed the fact that the factors, gender, age, educational qualification, occupation, marital status, monthly income family size and family type have influenced the level of attitude of the policyholders.