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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
INFLUENCE OF CREATIVE ADVERTISEMENTS ON CUSTOMER LOYALTY IN BANKING SECTOR
Authors
Divya Mamtani, Dr. Preeti Singh
Keywords
Creative advertisements, Customer loyalty, Consumers, Organizations, Advertisers, Effective strategies
Abstract
Now a days, creative advertisements plays very significant role to achieve the success among competitive advertising. Creative advertisements are helpful in generating a favourable response from consumers and build long term relationship with them. The purpose of this research is to identify the key factors of creative advertisements on customer loyalty in banking sector. This study will be beneficial to understand the perspective of consumers towards loyalty. The study is conducted among 147 individuals in the city of Indore to find out their perception towards creative advertisements. The study is based on primary data that were collected through closed ended questionnaire. The results were analysed with the help of factor analysis and regression analysis. Results of this study can help marketers, organizations and advertisers in formulating effective strategies to engage with the target market.
IJCRT's Publication Details
Unique Identification Number - IJCRT2107725
Paper ID - 210747
Page Number(s) - g662-g671
Pubished in - Volume 9 | Issue 7 | July 2021
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Divya Mamtani, Dr. Preeti Singh, "INFLUENCE OF CREATIVE ADVERTISEMENTS ON CUSTOMER LOYALTY IN BANKING SECTOR", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 7, pp.g662-g671, July 2021, Available at :http://www.ijcrt.org/papers/IJCRT2107725.pdf
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Volume 12 | Issue 7
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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