Published Paper Details:

The pandemic situation has wreaked havoc in the lives of people and economies throughout the world. During the lockdown, people had a lot of free time in their hands. At this time, Social media became very important to individuals for obtaining relevant information. It also helped businesses to market their products to their respective target demographic. Social media has helped consumers to expedite their search for services during the pandemic from the comfort of their homes. This extraordinary situation has rendered traditional approaches of marketing such as distributing flyers in order to gain new customers obsolete. Businesses who have been able to shift to an online platform have been able to stay afloat. Social media marketing has helped businesses to make itself known to new interested consumers and facilitate growth in sales and revenue. Social media also can help a business in building a community of potential consumers and enable it to closely interact with them. Social media also gives a customer the opportunity to leave their feedback, complaints and criticism from his/her home itself. Marketing in social media is of low cost and has a higher potential to reach customers throughout the world. COVID-19 has changed the needs and interests of consumers. This has generated the requirement of businesses to change their marketing strategies, introduce new products in order to cater to the needs of the people. Food and medicine delivery services and software companies have boomed during the Pandemic. The pandemic taught the lesson that businesses should be flexible and there is a need to make decisions quickly and effectively in response to such emergencies. The present study attempts to facilitate understanding in readers as to how important and helpful social media really was during the pandemic.