Published Paper Details:

Malaysia's service industry, including tourism, has been booming since the mid-1990s. Significantly, the tourism industry has grown significantly since 1970, with a significant increase in foreign exchange revenue, employment opportunities, and potential tourism attractions. The expansion of Malaysia's hotel industry has stimulated the growth of the country's tourism industry, owing to increased availability and hosting opportunities, food, drink, and other services. This trend puts the hotel industry's ability to please customers in jeopardy. The study's aim was thus to boost quality service standards and related factors in Malaysia's tourist hotels. The hospitality industry in Malaysia began to grow early on, but it was largely state-owned. It was distinct from the traditional approach to the tourism and hospitality sectors, which was mainly known for the use of private funds. The study's aim was thus to improve quality of service standards in Malaysian tourist hotels. A cross-sectional descriptive survey was conducted. This study suggests that good management practices be implemented because they play a significant role in ensuring service quality, and that before designing a service or product, guests' expectations should be understood.