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ABSTRACT The challenges of technology startups in particular have been highlighted by NASSCOM recently. But no study has been undertaken thus far regarding the challenges faced by startups in other sectors, including hospitality and the social sector. The challenges faced by startups are diverse and vary from sector to sector. Consider startups in the hospitality sector. Since the possibility of travel and tourism has been next to nil over the past six months.The first half of any new financial year is a great time to accelerate growth, but the COVID-19 outbreak changed the scenario this year. The situation is unprecedented for almost every sector of the economy, especially the early-stage ventures. It is no longer about which sectors have suffered damage, but rather which industry has been hurt to what extent. From that damage assessment perspective, the travel and hospitality sector has suffered extensive losses and it is likely to be the area which will take the longest to re-emerge due to the new normal.Similarly, other people-intensive sectors, such as manufacturing, logistics, transportation etc., will have to face stiffer challenges.Then there are emerging sectors exemplified by the hygiene industry, which have gained prominence during the current crisis. In a country like India, hygiene has for long been a topic of hot discussion, but there has been little action.