Published Paper Details:

In modernization world and rapid technology changes the essence of marketing become a major requirement for any business. As a mode of marketing, social media plays a vital role for the company. It is the use of social media platforms and websites for promoting or creating awareness of a product or services which is ultimately generates leads for the company. Social media marketing usually based on internet and country like India has huge internet user due to world second largest population and rapidly upgradation of technology. Social media is one of the prominent ways to communicate the information to the target customers. In the crises of covid-19, the concept of work from home becomes more relevant and in the field of marketing it focusses more towards usage of social media platforms for engaging of customers. The objectives of this paper are to identify the numbers of internet users in India and its growth position from 2015 to 2020 with a forecast until 2025. Further to identify the different social media platforms that can be used as a marketing tool by the company and also to identify the different job opportunities for an individual as a freelancer.