Published Paper Details:

For a long time now, customer relationship management has been a crucial part of organizations aiming at enhancing their customer experience. In recent years, machine learning and its varying techniques have changed how organizations interact with their customers through data analytics or analysis. Machine learning is a branch of artificial intelligence that has increased its reputation and evolved into a very successful and powerful technology in recent years. As such, the use of machine techniques in customer relationship management systems can prove very advantageous and robust, which can ultimately lead to higher customer satisfaction rates, reduce the churn rate, and even increase revenues. This research paper examines the ways that machine learning techniques are used in customer relationship management. Further, the article also discusses the advantages of using machine learning in CRM and how customer relationship management has changed in recent years. Therefore, this paper major aims at answering the questions of how and why machine learning and its techniques are used in customer relationship management.