Published Paper Details:

In this era of internet, e-commerce is growing by leaps and bounds keeping the growth of brick-and-mortar businesses in the dust. In many cases, brick-and-mortar businesses are resorting to having a counterpart which is internet or e-commerce driven. People in the developed world and a growing number of people in the developing world now use e-commerce websites on a daily basis to make their everyday purchases. To remain ahead in this race of digital revolution the e-commerce websites needs to understand the consumer behavior for better business. The paper discusses about the need for local vendors to boost to e-commerce platforms and increase their customer range. It also outlines different aspects of developing an e-commerce website for these vendors for making them digitally compatible with the growing market. The study goes ahead to consider the factors on which the behavior analysis of consumer is performed and need of the data privacy for an e-commerce application.