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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
A STUDY ON CUSTOMER SATISFACTION TOWARDS MOBILE BANKING SERVICES WITH SPECIAL REFERENCE TO COIMBATORE CITY
Authors
R. GAYATHRI, Dr. S.Gandhimathi
Keywords
customer satisfaction, mobile banking
Abstract
This paper is designed to study the extent of the recent developments in the mobile banking system in
India. To know the optimistic and pessimistic influence of mobile banking on the customers. For the
purpose of study, the researcher has selected 215 respondents who have familiar with the modern
technology of mobile banking. It particularly focused on the problems or the benefits availed from the
mobile banking provided by bank. All levels of customers were surveyed by using questionnaire and
the level of satisfaction or dissatisfaction from the mobile banking was studied. Finally the detail
information about the benefits they had received were also considered. A small attempt have been
made to understand the benefits of the mobile banking and also the limitation of mobile banking was
studied with reference to Coimbatore city. The study may be useful to make any appropriate decisions
for implementing various policies regarding the mobile banking. Finally, it makes an attempt to offer
suggestions to the bank to educate much more about mobile banking to its customer.
IJCRT's Publication Details
Unique Identification Number - IJCRT2105939
Paper ID - 206189
Page Number(s) - i735-i743
Pubished in - Volume 9 | Issue 5 | May 2021
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
R. GAYATHRI, Dr. S.Gandhimathi, "A STUDY ON CUSTOMER SATISFACTION TOWARDS MOBILE BANKING SERVICES WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 5, pp.i735-i743, May 2021, Available at :http://www.ijcrt.org/papers/IJCRT2105939.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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