Published Paper Details:

It goes without saying that media, irrespective of its various forms, has created a significant impact on the lives and lifestyles of the public. As the world is still struggling with COVID-19, it becomes increasingly important that we learn to live with it. Media is considered to be a magic multiplier of information dissemination (Wilbur Schramm, 1964) and so, in such a crisis situation, the media assumes an important role. The aim of this study is to explore the impact of media in bringing certain changes in hygiene habits of urban youth due to the COVID-19 pandemic. In this study, a survey of 200 participants (18-24 years of age) residing in different cities of West Bengal was carried out. Specifically, this paper argues that media vehicles are important factors that contribute in disseminating instructions and government guidelines of preventive measures in the fastest possible way. The results support the conclusion that during the COVID-19 crisis, the media has played a significant role in spreading awareness, preventing infection, changing the hygiene habits of the youth at large like never before.