Published Paper Details:

Digital marketing is playing important role in society and influencing people. Digital marketing has changed the way of purchasing, people are showing more interest in digital marketing if compare with traditional methods of buying product, it means some factors are influencing people for buying a product through digital platform and changing the preference of customer for buying a product through digital platform. So some factors are changing the preference of customers. In this research paper these factors will be identified and will check how these factors are changing the way of buying. In other words how people are shifting from traditional way of buying to digital way of buying. At present no need to go at any store physically, customer can buy any product through digital platform, which save the time and money of customer and also during covid-19, people can follow the rule of social distancing and safety precautions. Through this research paper we check the impact of factors like safety, social distancing, quality of product, price, easy availability of product, comparison options, credit options and psychological factors on customer.