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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR
Authors
Rabab Murtaza
Keywords
Social media marketing, consumer behavior, social media
Abstract
Today, social media is one of the most popular and widely utilized forms of communication. People currently utilize social media to interact with one another all around the world. People have been using social media to discuss their experiences in recent years. This also includes experiences using a product or service or platform. These product reviews posted by social media users are read by thousands of people every day and they have become a source of influencing consumer buying behavior. Organizations have started to use social media to sell their products and services after realizing the value of this medium. Social media is being used today to effectively market products and services and to attract a wide demographic of audience. This paper aims at identifying how different aspects of social media can impact consumer buying behavior.
IJCRT's Publication Details
Unique Identification Number - IJCRT2105717
Paper ID - 207601
Page Number(s) - g476-g487
Pubished in - Volume 9 | Issue 5 | May 2021
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Rabab Murtaza, "IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 5, pp.g476-g487, May 2021, Available at :http://www.ijcrt.org/papers/IJCRT2105717.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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