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  Published Paper Details:

  Paper Title

A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING IN VADODARA CITY

  Authors

  Aakash Alwani,  Suryakanti Yadav

  Keywords

Online trends in India, online shopping, Consumer behaviour

  Abstract


The growing number of Interent user in India provides a bright prospect for online shopping. If E-marketers know the key factors afffecting behaviour of customers and its relationship then they can formulate their marketing strategies to convert potential customers into loyal ones and retaining existing online customers. This research paper highlights on the consumer behaviours of people residing in the Vadodara City, their behaviour towards online shoppping through e commerce websites such as Amazon, Flipkart etc. Internet has changed the way customers were purchasing goods at the same time looking at the digital revolution many of the companies shifted their business services online and making shopping easy and accesible to their finger tips at the same time providing customers more fancy discounts in order to survive in this highly competitive market.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2105650

  Paper ID - 206106

  Page Number(s) - f843-f852

  Pubished in - Volume 9 | Issue 5 | May 2021

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Aakash Alwani,  Suryakanti Yadav,   "A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING IN VADODARA CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 5, pp.f843-f852, May 2021, Available at :http://www.ijcrt.org/papers/IJCRT2105650.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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