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  Published Paper Details:

  Paper Title

CUSTOMER PERCEPTION TOWARDS NETWORKED STREAMING SERVICE PROVIDES WITH REFERENCE TO AMAZON PRIME AND NETFLIX

  Authors

  M.Banurekha,  R.Vishnupriya

  Keywords

Amazon Prime, Netflix, Entertainment

  Abstract


Online video streaming services like Amazon Prime and Netflix have redefined the thought of movie watching and entertainment. They encompass develop into enormously popular worldwide. Their subscribers are increasing day by day. There is also intense rivalry between the two for getting viewer attention. In this context, the study aims at accepting the viewer perception about the two online service providers through viewer opinions collected from different social media platforms like Instagram, Facebook, Twitter, blogs, discussion forums, etc. Viewer opinions expressed online becomes electronic word-of-mouth for potential viewers who often assess the two platforms using the reviews of their peers.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2105589

  Paper ID - 207193

  Page Number(s) - f396-f399

  Pubished in - Volume 9 | Issue 5 | May 2021

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  M.Banurekha,  R.Vishnupriya,   "CUSTOMER PERCEPTION TOWARDS NETWORKED STREAMING SERVICE PROVIDES WITH REFERENCE TO AMAZON PRIME AND NETFLIX", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 5, pp.f396-f399, May 2021, Available at :http://www.ijcrt.org/papers/IJCRT2105589.pdf

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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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